Miryana and Rosie at the Ufizzi Gallery  terrace, Florence, Italy

Santa Monica entrepreneurs Miryana Babic and Rosie Babic founded Isabella Imports to blend their appreciation for beautifully unique objects with their love of world travel.

This daughter/mother partnership launches with the exclusive US distribution of i Profumi di Firenze.

Miryana is an artist who takes inspiration from Italy’s natural beauty and art treasures. Commissioned by illustrious trustees of world-renowned museums to conceptualize and select corporate and personal gifts, she has collaborated with Hermes, Tiffany & Co. and Asprey. She discovered the i Profumi de Firenze collection during one of her painting excursions in Italy. While seeking a new signature fragrance for herself in Europe, she came upon this jewel of a perfume shop in Florence and immediately knew this was her “Holy Grail” of scent.

Rosie Babic is an expert in international import and export with over 25 years of experience including marketing, sales and finance. A perfume devotee, her passion for fragrance originates from her earliest memories as a child with her mother and grandmother’s penchant for layering beautiful scents on their scarves and coats.